Define the challenge
I clearly define the business challenge then develop a future strategy and implementation plan mindful of the impact on bottom line and the bigger picture.
I bridge the gap between the business, consumer and technology. Client, agencies and consulting experience enables me to translate, co-ordinate and activate ideas for the benefit of all.
Innovate from within
Leveraging a toolkit of methodologies including Design Thinking, Service Design and business process re-engineering, I work collaboratively to identify opportunities to innovate from within the organisation.
Strong relationships with Fintech, innovation labs and the start-up community enables me to connect client side problems with emerging technology and vice versa.
I ensure solutions are pragmatic, will scale and take into account internal legacy systems.
Futureproof through cyberpsychology
Based on extensive academic and commercial research combined with c.20 years’ experience, I believe there are basic behavioural rules which transcend technology.
I apply these rules to help businesses develop new products, services and processes which facilitate user behaviours and avoid breaching them to ensure project success and mitigate risk. I believe that technology is the enabler, user experience is the differentiator.
