Businesses are racing to apply new technologies to the things we do and the way we work. Establishing the perfect marriage between human and machine will be the defining criteria of success.

I use my background in cyberpsychology and behavioural analytics to explain how and why people use emerging technologies as they do today and predict how they will use them tomorrow.

I combine this with extensive client-side, consultancy and agency experience to build organisations which innovate, adapt and evolve, future proofing businesses and delivering a competitive edge.


My expertise lies in Innovation, Digital and Data I have a background in cyberpsychology and an in-depth understanding of people’s use of technologies. I combine my consulting, agency and client-side experience to bridge the gaps between Customer, Business and Technology delivering future facing transformational change at pace.


At HSBC I partner with product and client teams to develop digital solutions for customers using disruptive and new ways of working. At IBM I delivered and led digital transformation projects managing teams execute major change for global brands. As a Consultant I developed Digital Strategies for international businesses.


In the early 2000’s I founded digital Research and Analytics departments in global innovation agencies and in 2009 I acquired a ‘first of its kind’ Msc in Cyberpsychology.


I have blogged for the Telegraph on the psychology of technology and have lectured on Digital at Cranfield University. I have an active interest in Blockchain, AI and Machine Learning initiatives and continue to provide expert comment on the impact of emerging technology on human behaviour in the media.


In June 2019 I was shortlisted for the Women in Banking and Finance Tech Star award acknowledging my contribution to Fintech, innovation and thought leadership and in September 2019 won a place the inaugural Sibos STAR Scholarship Scheme which fosters future female talent.


New technologies and market place disruption create confusion.


Businesses know they need to develop future strategies which adapt as people’s use of technology evolves.


But how do you shape the business and drive innovation when you don’t know what’s coming next?

Define the challenge

I clearly define the business challenge then develop a future strategy and implementation plan mindful of the impact on bottom line and the bigger picture.


I bridge the gap between the business, consumer and technology. Client, agencies and consulting experience enables me to translate, co-ordinate and activate ideas for the benefit of all.

Innovate from within

Leveraging a toolkit of methodologies including Design Thinking, Service Design and business process re-engineering, I work collaboratively to identify opportunities to innovate from within the organisation.


Strong relationships with Fintech, innovation labs and the start-up community enables me to connect client side problems with emerging technology and vice versa.


I ensure solutions are pragmatic, will scale and take into account internal legacy systems.

Futureproof through cyberpsychology

Based on extensive academic and commercial research combined with c.20 years’ experience, I believe there are basic behavioural rules which transcend technology.


I apply these rules to help businesses develop new products, services and processes which facilitate user behaviours and avoid breaching them to ensure project success and mitigate risk. I believe that technology is the enabler, user experience is the differentiator.

Example Engagements

Designing a world class customer experience through emerging tech.
Developing a Financial Market Infrastructure strategy inc. Distributed Ledger Technologies and emerging tech.

Developing an AI Centre of Excellence delivering Machine Learning and NLP solutions.
Using advanced analytics to deliver highly personalised experiences.
Embedding Cultural Change: Inspiring and motivating internal teams to drive the agenda globally.
Transforming the customer sign up process through technology.

Key Capabilities


  • Consumer insight and cyberpsychology
  • User experience
  • Industry analysis and best practice guidance
  • Behavioural data analysis


  • New product development
  • Innovation workshops
  • Future visioning
  • Customer journey mapping


  • Digital
  • Business
  • Big Data & Analytics
  • Customer Experience


  • AI (ML, NLP/UMP, Sentiment Analysis, predictive)
  • Distributed Ledger Technologies/Blockchain
  • Opening banking and APIs
  • Data lakes/CRM/CMS


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Get in touch


Contact Eleanor
+44 (0) 7769 650 528