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Futureproofing your business through psychology
My expertise lies in Innovation, Digital and Data I have a background in cyberpsychology and an in-depth understanding of people’s use of technologies. I combine my consulting, agency and client-side experience to bridge the gaps between Customer, Business and Technology delivering future facing transformational change at pace.
At HSBC I partner with product and client teams to develop digital solutions for customers using disruptive and new ways of working. At IBM I delivered and led digital transformation projects managing teams execute major change for global brands. As a Consultant I developed Digital Strategies for international businesses.
In the early 2000’s I founded digital Research and Analytics departments in global innovation agencies and in 2009 I acquired a ‘first of its kind’ Msc in Cyberpsychology.
I have blogged for the Telegraph on the psychology of technology and have lectured on Digital at Cranfield University. I have an active interest in Blockchain, AI and Machine Learning initiatives and continue to provide expert comment on the impact of emerging technology on human behaviour in the media.
In June 2019 I was shortlisted for the Women in Banking and Finance Tech Star award acknowledging my contribution to Fintech, innovation and thought leadership and in September 2019 won a place the inaugural Sibos STAR Scholarship Scheme which fosters future female talent.
Businesses know they need to develop future strategies which adapt as people’s use of technology evolves.
But how do you shape the business and drive innovation when you don’t know what’s coming next?
I clearly define the business challenge then develop a future strategy and implementation plan mindful of the impact on bottom line and the bigger picture.
I bridge the gap between the business, consumer and technology. Client, agencies and consulting experience enables me to translate, co-ordinate and activate ideas for the benefit of all.
Leveraging a toolkit of methodologies including Design Thinking, Service Design and business process re-engineering, I work collaboratively to identify opportunities to innovate from within the organisation.
Strong relationships with Fintech, innovation labs and the start-up community enables me to connect client side problems with emerging technology and vice versa.
I ensure solutions are pragmatic, will scale and take into account internal legacy systems.
Based on extensive academic and commercial research combined with c.20 years’ experience, I believe there are basic behavioural rules which transcend technology.
I apply these rules to help businesses develop new products, services and processes which facilitate user behaviours and avoid breaching them to ensure project success and mitigate risk. I believe that technology is the enabler, user experience is the differentiator.
Last year I was asked to be an advisor for a Cryptocurrency trading platform called Gimmer a
In June I was shortlisted for the new Women in Banking and Finance Tech Star Award which
Last month I was invited to present on the Psychology of Social Media at Cranfield University’s
Read the full Newsweek article "Japan's Robot Dogs Get Funerals as Sony Looks Away" here. In