The (not so) new digital consumer

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To reach the digital consumer businesses have to develop a seamless, integrated omnichannel approach.

This presentation was designed to highlight key shifts in our use of technology and explain what this means for businesses. It was developed back in 2011 and presented to a range of large blue chip businesses whilst I was working as a Managing Consultant with IBM.

The presentation draws upon cyberpsychology in particular to explain people’s attitudes towards and motives for using new digital tools, technologies and platforms especially Facebook and other social media.

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On 7th July 2011
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